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THE BRAND
The UNTOUCHED SEED brand is our founder SOLUTION to shorten the nutritional gap for kids in Africa, especially kids in sports. This amazing brand as a dual purpose to feed kids and their community, as well as creating jobs for women. He believes that when a mother as a way to feed her family, it does not only benefit her own children but also the community. The UNTOUCHED SEED brand, we are working to partner with schools, sports programs, retails, social responsible corporations, celebrities and governments to bring this brand to people everywhere. 50% of all proceeds will go to empower women entrepreneurs, education and sports for children in Africa and where else it is needed around the globe.
Powered by the Be Own Sports Foundation, the UNTOUCHED SEED brand is focused on growing ORGANIC products from untouched soil in Africa to start with (Congo DRC, Kenya) because the health of our youths and their families is the key to bring economically challenged communities out of poverty which means kids will have proper nutrition to give them great energy to study and play sports.
We asked him, why he named this brand the UNTOUCHED SEED? He responded because I see my motherland Africa as the untouched seed and this seed will feed the entire world one day. I want our UNTOUCHED SEED brand to grow pure nutritious food from seed that are untouched and not full of chemicals harmful to the body. It's PURE & SIMPLE.
THE PROBLEM (WHAT)
Today, the UN World Food Program live Hunger Map aggregates 957 million people across 93 countries who do not have enough to eat. Global Humanitarian Outlook projects 239 million people in need of life-saving humanitarian action and protection this year.
In sub-Saharan Africa, 40% of children are affected; in South Asia, 39%. 3.2 million children under the age of 5 die each year in sub-Saharan Africa - that's about half of the world's deaths in this age group.
264.2 million people in sub-Saharan Africa were undernourished in 2020. ... 24.1% of the population of Sub-Saharan Africa is undernourished, the highest prevalence of all regions in the world. used to be about 811 million undernourished people worldwide, now we are at 957 million+ globally. How do you expect more children to play sports when this is the sad reality of their lives?
THE CHALLENGES (WHY)
Why a high percentage of people in Africa facing chronic hunger? Recurring drought, conflict, instability, trade that harm Africa agriculture, mismanagement in handling food supplies, lack of local food convertor manufacture, and corruption have led to severe food shortages. in addition, limited levels of yield-increasing technologies, dependency on rain fed agriculture, low levels of irrigation and Covid pandemic as made food to be a massive challenge for so many people. Many countries have struggled with extreme poverty for decades, and this trend will continue to grow if nothing is done to stop it or at least slow it down.
THE SOLUTION (HOW)
Our founder believe the solution to solve hunger in Africa is to start shifting, the whole ecosystem mindset from transactional to transformational. Anytime a partnership is built on a transactional foundation, it will carry a less lasting impact but on the other hand a transformational partnership will have a long lasting impact because there is humanity and caring involved. The UNTOUCHED SEED brand, we believe that Empower women is key to solving Africa hunger. We are working with well educated partners in this sector to understand, how Africa grow and eat by identifying who's behind the continent's current food production and distribution.
We understand that adult literacy is an added value to the people in the supply chain and we must promote and push for it.
We will provide resources directly to where it is needed by working with community leaders that are on the front line.
We believe knowledge is power and farmers have extreme amount of it and we are assisting them in providing the tools needed to look after the soil, so it can be in the best shape to grow healthy crops for many years.
We fully understand that none of the above will be possible without great support from our partners and that is why at the UNTOUCHED SEED, partnership is at the core of our brand value. it's takes a village to raised a child, is a real pillar that links the UNTOUCHED SEED and Be Own Sports Foundation, together we will tackle the hunger struggles one bounce, one kick, one seed at a time.
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